Wichita Falls sits in North Texas near the Oklahoma border, a city of roughly 100,000 anchored by Sheppard Air Force Base, Midwestern State University, and a practical, value-conscious community. It is also one of the hottest cities in Texas - the annual "Hotter'N Hell Hundred" bike ride is named for the triple- digit August heat that defines local summers.
That heat is the whole story for electricity shoppers. Summer cooling loads in Wichita Falls are punishing, and the plans that look cheap on a mild spring day are exactly the ones most likely to reset or spike once the real heat arrives. A teaser rate that expires in month four, or a bill credit that only applies in a narrow usage band, tends to cost the most in precisely the months Wichita Falls needs its AC the most.
Abundance was built for people who would rather not gamble on that. One rate, disclosed before you enroll, that holds for the term of your contract - so the number you budgeted for in April is the number you pay in August. For a value-minded market, that predictability is the point.
If you're shopping for your home, start with our residential electricity plans. If you're pricing power for a business along US-287 or near downtown, see commercial electricity plans.