Midland powers the American oil economy - and lives with its booms and busts. In a market this sensitive to energy prices, a rate that doesn't move is worth a lot. Abundance keeps it simple: the rate we quote is the rate you pay, from your first bill through your last.
Common Midland ZIP codes: 79701 · 79703 · 79705 · 79706 · 79707
Midland is the corporate heart of the Permian Basin, the most productive oil region in the United States. A city of roughly 135,000 in the middle of the West Texas plains, it carries an outsized economic weight - and an unusually direct relationship with energy prices. When the Basin booms, Midland booms with it; when prices fall, the whole city feels it. That volatility shapes how people here think about money.
For an electricity shopper, the takeaway is simple: predictability has real value in a place that already rides commodity cycles. A teaser rate that resets after a few months, or a bill credit tied to a specific usage band, adds a second layer of uncertainty on top of an economy that already has plenty. Abundance removes that variable - one rate, disclosed before you enroll, that holds for the term of your contract.
West Texas summers add the other half of the equation. Midland sits in an arid, high-heat climate where air conditioning runs hard for months. A fixed rate that holds from enrollment through the peak of summer keeps a significant seasonal bill from becoming a moving target.
If you're shopping for your home, start with our residential electricity plans. If you're pricing power for an office, field operation, or service company, see commercial electricity plans.
The Capital of the Permian Basin
Midland is where the Permian's oil economy is headquartered. That means a large, energy-savvy commercial base - and households that understand energy pricing better than most.
Hot, Dry, AC-Heavy Summers
West Texas heat means long, intense cooling seasons. A fixed rate that holds through summer keeps a big seasonal bill predictable in a climate that runs the AC hard.
A Market That Values Predictability
Living with commodity cycles makes Midland households and businesses appreciate a bill that doesn't add its own surprises. Transparent pricing is a natural fit.
Oncor Electric Delivery is the Transmission and Distribution Service Provider for Midland. Oncor owns and maintains the poles, wires, transformers, and substations that deliver electricity across the city. This infrastructure function exists independent of which retail electricity provider you choose.
Midland has operated under retail choice since 2002. Your monthly bill has two parts: a delivery charge set by Oncor that is identical no matter which provider you use, and an energy charge set by your chosen retail provider, like Abundance. The energy charge is the part you shop and compare - and it's the rate Abundance quotes and holds.
When you enroll with Abundance in Midland, Oncor remains your physical utility. They read your meter, respond to outages, and maintain the lines. Abundance handles your billing, your rate, and your customer relationship. If your power goes out, you call Oncor at (888) 313-4747. For everything else, you call Abundance.
Same infrastructure: your choice of energy provider.
All Abundance plans available in Midland are priced transparently, with no introductory rates that expire, no usage thresholds, and no fees that weren't disclosed at enrollment.
Lock your energy rate for the length of your plan. In a city that already rides energy-price cycles, a rate that doesn't move from enrollment through the West Texas summer removes one more source of uncertainty. Your Oncor delivery charge is separate and set by the utility.
No long-term commitment required. Your plan renews monthly with no early termination fee - a practical fit for a workforce that moves with the Basin, contract workers, and anyone who wants flexibility with transparent pricing.
West Texas is home to some of the largest wind and solar generation in the country, feeding the same ERCOT grid that serves Midland. A renewable plan connects your home to that generation with the same transparent billing as any other Abundance plan.
Abundance serves residential and commercial customers across all Midland ZIP codes in the Oncor service territory. Enter your ZIP to see exactly what's available.
Serving all residential and commercial customers in Midland's Oncor territory
Also serving Odessa and communities across West Texas. View all service areas →Comparing the sister city? See Odessa.
An oil-driven economy and a high-heat climate shape the Midland electricity market. Here's the context that matters.
Midland runs on the energy business, so its households and companies understand pricing better than most. That's an advantage for a provider whose whole pitch is that the rate is exactly what it says.
Midland has had competitive electricity since 2002. The market is mature and the tactics are familiar, so a simple, transparent plan tends to stand out clearly.
Midland's arid West Texas summers drive long, intense cooling seasons. Rate stability is especially valuable across the months when air conditioning dominates the bill.
From downtown corporate offices to oilfield service companies, Midland's commercial demand is substantial. Commercial addresses in Oncor territory can access Abundance's fixed-rate and custom-rate plans.
Midland is the corporate center of the Permian Basin. Its downtown skyline is filled with the offices of oil and gas operators, and its wider economy includes the vast network of service, logistics, professional, and support companies that keep the Basin running - plus the retail and hospitality that serves them.
Abundance offers commercial electricity plans for Midland businesses of all sizes within the Oncor service territory, from single offices and storefronts to multi-location operations. Fixed-rate commercial plans provide budget certainty in an industry where operating costs matter and margins move with commodity prices, with no demand-charge surprises.
For businesses with higher consumption, non-standard load profiles, or multiple locations, custom rate plans are available. Contact our commercial team directly to discuss a structure that fits your operation. Bilingual commercial support is available in English and Spanish.
Abundance Energy provides electricity plans across all Midland neighborhoods and surrounding communities within the Oncor service territory, from downtown to the newer subdivisions on the city's growing edges.
Midland neighborhoods and communities servedNot sure if your address qualifies? Enter your ZIP code above - the enrollment flow confirms availability instantly.
Fixed rates that hold. Bills that match what you were quoted. A support team you can reach.
Update: It takes a little work but, thanks to Irma and Heather, we were able to get things worked out. So far, so good. The enrollment was fast and easy. We'll see how the service rates.
Switched in March. First bill: exactly what they quoted. Second bill: same. Third bill: same. After two providers that pulled the rate-hike trick on me, this is what I was looking for.
It was extremely easy to sign up. I am looking forward to becoming a life long customer.
